What does distinguish a purpose-driven organization?

Summary

The chapter titled “Measuring the Purpose Strength” by Alvaro Lleo, Carlos Rey, and Nuria Chinchilla is part of the book Purpose-driven Organizations (2019). The authors explore the concept of a purpose-driven organization and present a comprehensive model, the “Purpose Strength Model”. This model is designed to assess, diagnose, and enhance the strength of purpose within organizations, providing a framework that aligns individual and organizational goals to create a shared and deeply internalized purpose.

Core Concept: Shared Purpose

The central premise of the article is that a shared purpose is essential for modern organizations. A shared

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